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5:31 PMCountry Brand Index 2011: Environmental Friendliness
Explore the seventh annual FutureBrand Country Brand Index (CBI), the
global study of country brand strength. The 2011-2012 CBI documents
perceptions around 113 nations, and is based on more interviews, insights
and information than any other study of its kind. In its development,
FutureBrand has utilized social media tools to investigate amongst key
opinion formers and influencers, asking them what makes country’s brands powerful.